Author: Shibaji Roy
DOI Link: https://doi.org/10.70798/PP/020400035
Abstract: Cultural identity is an essential component of human societies, reflecting shared values, beliefs, customs, and traditions passed down through generations. Folk traditions—such as oral narratives, music, dance, rituals, festivals, crafts, and social practices—serve as vital carriers of cultural heritage. In the contemporary era marked by globalization, urbanization, and technological advancement, many traditional practices face the risk of disappearance. This research article explores the role of folk traditions in preserving cultural identity and sustaining heritage across generations. It examines how these traditions contribute to community cohesion, historical continuity, and social values. The article also discusses the challenges posed by modernization and highlights strategies for safeguarding and revitalizing folk culture. By analyzing the social, educational, and cultural significance of folk traditions, this study argues that the preservation of folk heritage is essential for maintaining cultural diversity and strengthening community identity in a rapidly changing world.
Keywords: Cultural Identity, Folk Traditions, Cultural Heritage, Preservation, Globalization, Intangible Heritage.
Page No: 261-270