Author: Dr. Nilmoni Saha Roy
DOI Link: https://doi.org/10.70798/PP/020400048
Abstract: The contemporary world is characterized by unprecedented interconnectivity, rapid technological advancement, and the expansion of global networks, collectively encapsulated in the term “globalization.” While globalization facilitates economic growth, cross-cultural exchange, and access to knowledge, it simultaneously poses complex challenges to cultural identity, particularly among youth navigating multicultural societies. This research article explores how young people perceive, negotiate, and reconstruct their cultural identities in the context of globalization. Drawing upon sociological, psychological, and anthropological perspectives, the study examines the interplay between local traditions, global cultural flows, media influence, migration, and social interactions. It further investigates the role of digital media, education, peer networks, and transnational experiences in shaping youth identity, highlighting both opportunities for intercultural competence and the risks of cultural homogenization, alienation, or identity conflict. Through empirical studies, theoretical frameworks, and case examples, this article situates youth cultural identity as a dynamic construct, simultaneously resilient, fluid, and contested within the pressures of globalization. Finally, policy implications, educational strategies, and community initiatives are discussed to support culturally aware, adaptive, and socially responsible youth in multicultural settings.
Keywords: Cultural Identity, Globalization, Youth, Multiculturalism, Socialization, Digital Media, CrossCultural Interaction, Transnationalism, Cultural Hybridity, Identity Negotiation.
Page No: 360-365